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Undergraduate

Student Learning Outcomes
Bachelor of Arts in Journalism

The Department of Journalism and Public Relations offers a bachelor's degree in journalism with three concentrations: Journalism, Sports Journalism, and Public Relations. In addition, it offers certificates in Journalism and Public Relations, and a minor in Advertising. These are the learning outcomes for each program.

Public Relations Concentration
  • Apply the basic principles of public relations such as media relations, employee communication, and community relations.
  • Discuss the legal and ethical underpinnings of public communication in the U.S.
  • Interpret and use principles of digital and print design.
  • Discuss and practice the principles of ethical and effective informative and persuasive writing.
  • Explain the roles and functions of public relations.
  • Discuss and execute persuasive communication strategies in public relations.
  • Design and execute an effective job search in public relations.
  • Design research to support and evaluate public relations campaigns.